Microsoft: Build (2024)
Flagship event | microsoft
Creative Director: Douglas Montague
Art Director: Juliet Park, Kelly Anderson
Designers: Bailey Cassady, Rick Mullarky, Thomas Nichols, Brian Clark, Tavo Adame
This flagship event showcases six distinct Microsoft product brands. Unlike previous years where Microsoft had created event-specific artwork, this year adopted a new strategy to enhance the visibility of each product brand independently. To ensure consistency across all brands, a unique grid system was implemented along with a unifying "Microsoft Build" identifier. In total, more than 50 artworks were crafted and disseminated across various social channels, company blogs, and digital event invitations.
Theme 1: Microsoft Azure
Theme 3: Microsoft Fabric
Teme 5: Windows Developer
Theme 2: Microsoft Azure B
Theme 4: Microsoft Power Platform
Theme 6: Modern Work